With over 2.5 million tourists visiting Waco each year,
we want to recognize a few of those who reach out to our visitors!

Tourists are great for Waco! Their visits generate revenue and interest in our city which brings more retail and events for everyone to enjoy!

How Can We Help People Feel Welcome?

Here are a few ways Wacoans can make sure visitors feel welcome:

  • When you see someone who looks a little lost, offer your assistance with directions.
  • When you hear people ask about what there is to see and do in Waco, offer your recommendations.
  • When you see someone who looks like a tourist, reach out to them and ask them where they are from.

There are so many ways to help people have a wonderful visit to Waco.

What’s In It For Me?

When you help a visitor, you become part of their lifelong memories of that Waco trip.

And if we happen to catch you in the act, we have some cool swag to give you!
Waco Tourism Ambassador t-shirts,  pins, and more.

Hey! I’m a tourist. How can I get involved?

Did someone in Waco go the extra mile to make you feel welcome? Nominate them as a Waco Tourism Ambassador!
Be sure to get a photo! #wacopineapple

About the Pineapple

The pineapple has long been a symbol of hospitality. Christopher Columbus encountered the fruit on his second voyage to the Caribbean region. Due to its rarity, expense, and striking beauty,  it became a special gift for gift-giving occasions.  Dinner guests served the exotic fruit felt particularly honored by a hostess who obviously spared no expense to ensure her guests felt special.

Read more about the symbolism of pineapples here.

The Pineapple in Waco

Waco has long been a crossroads for travelers to Texas. The historic Suspension Bridge, built in 1870, allowed travelers to safely cross the Brazos River.

Pineapples appear as decorative elements in two downtown locations.
If you find pineapples featured elsewhere in Waco, be sure to let us know!


This program could not have taken place without hard work from many people. The majority of the work on this campaign has been done in-house by staff of the City of Waco Municipal Information Office.

  • Dori Helm – Overall Project Manager
  • Troy Shaw & Kyle Muscarello – Camera, Concepts, Post-Production
  • Holly Tucker – Songwriter and Singer of the Campaign Theme Song
  • Robbie Pryor-  The Waco Pineapple
  • Carla Pendergraft – Waco Convention & Visitors Bureau


Share Your Waco Pineapples

Do you see a pineapple that a business is using as a conversation starter with visitors? Or have you spotted a pineapple used in an architectural element? Share them with us by posting on Facebook or Instagram, and use the hashtag #wacotxpineapple!